Gregory Unruh – Medium

Gregory Unruh

Cleaning Up Your Computation: The Greening of AI

Shrinking AI’s Ecological Footprint

5 min readNov 1, 2023

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OpenAI. (2023). Greening AI. DALL-E. https://openai.com/dall-e

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Gregory Unruh

The INs and OUTs of Digital Innovation

A revolution is underway thanks to digital tools and platforms that dramatically lower the costs of innovation. Collectively they usher in…

8 min readDec 10, 2022

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The INs and OUTs of Digital Innovation

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Gregory Unruh

Nonmarket Strategy? It’s a Whole New Ballgame

From the Gridiron to the Pitch

18 min readJul 23, 2022

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Nonmarket Strategy? It’s a Whole New Ballgame

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Gregory Unruh

Stage Three of the Climate Debate

The geo-engineering proposals, made by eminent scientists like Stanford’s Ken Caldiera and Nobel Laureate Paul Crutzen, represent the…

2 min readApr 7, 2020

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Stage Three of the Climate Debate

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Gregory Unruh

Man is the Measure of All Things

I learned something about how we see ourselves from a close psychologist friend. We were discussing relationships and I was told that…

4 min readMar 5, 2019

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Man is the Measure of All Things

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Gregory Unruh

The Sustainability Insurgency

If you want to hear a collective groan from a group of CSR directors, just mention filling out a customer CSR survey.

16 min readFeb 13, 2019

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The Sustainability Insurgency

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Gregory Unruh

Material Parsimony: Biosphere Rule #1

The first biosphere rule is materials parsimony and it is, quite simply, about simplification. Materials parsimony is minimizing the types…

13 min readSep 3, 2017

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Gregory Unruh

The Biosphere Rules: An Introduction

“Business sustainability? Embed it and forget it.” As soon as I said it, the journalist furrowed his brow. I knew the inevitable follow-up…

12 min readSep 3, 2017

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Gregory Unruh

The Sustainability Frontier: An Introduction

Defining the Frontier

9 min readMay 21, 2014

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The Sustainability Frontier: An Introduction

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Gregory Unruh

Gregory Unruh

Professor, Author, Speaker on sustainability innovation for business and the world. Senior Scholar at the Center for the Advancement of Wellbeing.

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